Grand Opening Event – May 30 / 3-6PM

Join us: Friday, May 30, from 3 to 6 pmAt any of our 10 Liquor Co. 1977 locations There’ll be tastings, giveaways, goodie bags, and in-store prizes, but most of all, it’s a toast to the community that made this possible. OUR LOCATIONS Why We’re Celebrating In 1977, a group of locals came together with […]
Proudly Canadian

As a proudly Canadian company, we have always been committed to supporting local and Canadian-made products. Our food and liquor stores will continue to offer a diverse and high-quality selection, prioritizing Canadian-made brands. We are working to highlight and feature many of these products throughout our stores and if you have any questions, just ask […]
Community: Festival of trees

The Liquor Co. 1977 is proud to support the Festival of Trees fundraiser for BC Children’s Hospital! From November 15 to January 5, visit The Bay Centre in downtown Victoria to enjoy over 80 stunningly decorated trees and get into the holiday spirit. Don’t forget to vote by donation for your favourite tree to help […]
Commununity: The Liquor Co. 1977 connections

Staying true to our Co-operative origins, The Liquor Co. 1977 prioritizes working with local organizations and supporting community projects. Below are some of the connections we’ve made so far! A few local sports team sponsorships include The Victoria HarbourCats, Victoria Grizzlies, Victoria Shamrocks and Victoria Royals We have had the privilege of collaborating with and […]
Community: How shopping at The Liquor Co. 1977 & Peninsula Co-op gives back

Peninsula Co-op takes pride in our commitment to giving back to the communities we serve, contributing half a million dollars annually to support various initiatives. Our donations benefit a wide range of organizations, including local youth associations, hospitals and healthcare, food banks, and social services. Our ability to support these causes is thanks to our […]