December Promos: Let’s party!

Get ready to celebrate the holiday season with amazing deals on your favourite drinks! This month, save big on party essentials like Phillips Boxset Mixer, Lamarca Prosecco, and Guinness 8-packs.

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Meet our crew stories: Edher

Welcome back to our Staff Spotlight Series at The Liquor Co. 1977, where we continue to highlight the dedicated individuals behind our standout service. Each feature is a chance to

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November Promos: Fall deals rolling in

Cozy up with amazing November deals at The Liquor Co. 1977! This month, save big on favourites like Steamworks Pilsner, Sapporo Tall Cans, and Meiomi Pinot Noir. Whether you’re a

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Recipe: Pumpkin Shaft

Looking for the perfect Halloween cocktail? šŸŽƒ The Pumpkin Shaft is here to bring some spooky fun! With a blend of cold brew, coffee liqueur, vodka, and a festive pumpkin

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October Promos: Focus on savings with incredible deals

Kick off your fall with incredible deals at The Liquor Co. 1977! Zoom into savings on Irish cream and a selection of fine wines to spice up your evenings. šŸ¾

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September Promos: Smooth Your Return to Routine

Ease your return to routine with September Deals at The Liquor Co. 1977! This month, try the Empress Cucumber Lemon Gin in your cocktails while itā€™s on sale; and the

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Meet our crew stories: Jay

Welcome back to our Staff Spotlight Series at The Liquor Co. 1977, where we continue to highlight the dedicated individuals behind our standout service. Each feature is a chance to

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Commununity: The Liquor Co. 1977 connections

Staying true to our Co-operative origins, The Liquor Co. 1977 prioritizes working with local organizations and supporting community projects. Below are some of the connections weā€™ve made so far! A

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August Promos: Ride the wave of summer savings

Surf through our summer savings this August at The Liquor Co. 1977. Catch incredible deals on favourite drinks like Tailgate beers and Matua Sauvignon Blanc, among others. Remember, it’s your

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Pairing Guide Series: Saintly – The Good RosĆ©

Welcome to the first ā€˜Pairing Guide Seriesā€™ of our ā€™77 Bulletin. This series kicks off with expert insights from Debbie DeMedeiros, our knowledgeable Deli Bake Manager at Peninsula Co-op Food

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Recipe: Celebrate World Rum Day!

Here’s a simple Rum cocktail to evoke memories of beach vacations. The Captainā€™s Vacation is a delightful tropical drink featuring pineapple juice and Captain Morgan for all the spiced rum

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Spirited stories: Best Coast Distillers

Crafting unique spirits on Vancouver Island. Best Coast Distillers, located right here in North Saanich, is the only distillery in their hometown and as a neighbour, a welcome addition at

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July promos: Skate the summer vibes

Skate into summer vibes this July at The Liquor Co. 1977! This month, weā€™re rolling out deals on a selection of beers, wines, and canned cocktails that will enhance your

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Meet our crew stories: Briana

Welcome to our staff spotlight series at The Liquor Co. 1977, where we introduce the passionate individuals behind our exceptional service. Each feature is a chance to celebrate the personalities

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June promos: Jump into June

Jump into June with a splash of excitement at The Liquor Co. 1977! This month, weā€™re rolling out incredible offers on beers, wines, and spirits to elevate your summer celebrations.

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Recipe: It’s Caesar Day!

Celebrate National Caesar Day in style with The Liquor Co. 1977’s ultimate guide to crafting the perfect Caesar! This iconic Canadian cocktail is a savory blend of unique flavors that

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May promos: Sip into summer

May the ’77 spirit be with you! Visit us in-store to explore exclusive deals on a wide range of beers, wines, and spirits, perfectly curated to enhance your gatherings. Plus,

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April promos: Spring has sprung

Spring has sprung and so have our deals! Swing by our store to enjoy exclusive offers on a diverse selection of wines, beers, and mixers, perfect for your spring celebration.

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Community: How shopping at The Liquor Co. 1977 & Peninsula Co-op gives back

Peninsula Co-op takes pride in our commitment to giving back to the communities we serve, contributing half a million dollars annually to support various initiatives. Our donations benefit a wide

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Meet our crew stories: Olivia

As a Co-op, putting People First is a core value and our staff are the heart of our business. Thatā€™s why you can expect the best customer service, shelves stocked

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Spirited stories: Red Arrow Brewing

Embracing Local Craft Beer on Vancouver Island. One of the joys of living on Vancouver Island is the abundance of local breweries that offer a variety of options to suit

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Recipe: Enjoy a French 77 cocktail

A petite twist on the classic French 75 – A lovely combination of gin, elderflower and bubbles. Elderflower Liqueur is not only sweet and floral but also incredibly delicious. Whether

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