Community: Festival of trees

The Liquor Co. 1977 is proud to support the Festival of Trees fundraiser for BC Children’s Hospital! From November 15 to January 5, visit The Bay Centre in downtown Victoria to enjoy over 80 stunningly decorated trees and get into the holiday spirit. Don’t forget to vote by donation for your favourite tree to help support sick kids on the island!

Be sure to check out our tree on Level 2 in front of The Bay Centre. It’s rocking retro vibes with fun pops of colour! Our team worked hard decorating in a way that reflects our brand and we hope it brings smiles to everyone who sees it.

Did you know The Liquor Co. 1977 is part of the Peninsula Co-op family? Earlier this year, Peninsula Co-op donated an incredible $100,000 to the BC Cancer Foundation – one of many ways we’re committed to giving back to the community.

Stop by, soak in the holiday magic, and support a great cause. See you there!