Halloween Cocktail: Vampire’s Kiss

Halloween is the perfect time to stir up something spooky and this blood-red cocktail is sure to steal the show at your next gathering. Whether you’re hosting a costume party

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Grand Opening Event – May 30 / 3-6PM

Join us: Friday, May 30, from 3 to 6 pmAt any of our 10 Liquor Co. 1977 locations There’ll be tastings, giveaways, goodie bags, and in-store prizes, but most of

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Proudly Canadian

As a proudly Canadian company, we have always been committed to supporting local and Canadian-made products. Our food and liquor stores will continue to offer a diverse and high-quality selection,

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Meet our crew stories: Jenn

Welcome back to our Staff Spotlight Series at The Liquor Co. 1977, where we shine a light on the amazing team behind our exceptional service. Every feature is a chance

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Find the perfect wine for your Valentine!

💕 Sip, Savour, Celebrate! 💕 Valentine’s Day is all about love: romantic, friendly, and self-love! However you’re celebrating, we’ve got the perfect drink – whether it’s a bold Italian red

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Gear up with beers for the big game!

Get Game Day Ready with The Liquor Co. 1977! The Big Game is almost here! Are you stocked up? Whether you’re hosting a crowd or just kicking back to enjoy

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Meet our crew stories: Patrick

Welcome back to our Staff Spotlight Series at The Liquor Co. 1977, where we continue to highlight the dedicated individuals behind our standout service. Each feature is a chance to

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Recipe: NYE Pomegranate Sparkler

Searching for the perfect cocktail to kick off the New Year in style? The Pomegranate Sparkler is a dazzling choice that’s both refreshing and delicious! With the tangy sweetness of

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Community: Festival of trees

The Liquor Co. 1977 is proud to support the Festival of Trees fundraiser for BC Children’s Hospital! From November 15 to January 5, visit The Bay Centre in downtown Victoria

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Meet our crew stories: Edher

Welcome back to our Staff Spotlight Series at The Liquor Co. 1977, where we continue to highlight the dedicated individuals behind our standout service. Each feature is a chance to

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Recipe: Pumpkin Shaft

Looking for the perfect Halloween cocktail? 🎃 The Pumpkin Shaft is here to bring some spooky fun! With a blend of cold brew, coffee liqueur, vodka, and a festive pumpkin

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Commununity: The Liquor Co. 1977 connections

Staying true to our Co-operative origins, The Liquor Co. 1977 prioritizes working with local organizations and supporting community projects. Below are some of the connections we’ve made so far! A

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Pairing Guide Series: Saintly – The Good Rosé

Welcome to the first ‘Pairing Guide Series’ of our ’77 Bulletin. This series kicks off with expert insights from Debbie DeMedeiros, our knowledgeable Deli Bake Manager at Peninsula Co-op Food

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Recipe: Celebrate World Rum Day!

Here’s a simple Rum cocktail to evoke memories of beach vacations. The Captain’s Vacation is a delightful tropical drink featuring pineapple juice and Captain Morgan for all the spiced rum

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Spirited stories: Best Coast Distillers

Crafting unique spirits on Vancouver Island. Best Coast Distillers, located right here in North Saanich, is the only distillery in their hometown and as a neighbour, a welcome addition at

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Recipe: It’s Caesar Day!

Celebrate National Caesar Day in style with The Liquor Co. 1977’s ultimate guide to crafting the perfect Caesar! This iconic Canadian cocktail is a savory blend of unique flavors that

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Community: How shopping at The Liquor Co. 1977 & Peninsula Co-op gives back

Peninsula Co-op takes pride in our commitment to giving back to the communities we serve, contributing half a million dollars annually to support various initiatives. Our donations benefit a wide

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Meet our crew stories: Olivia

As a Co-op, putting People First is a core value and our staff are the heart of our business. That’s why you can expect the best customer service, shelves stocked

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Spirited stories: Red Arrow Brewing

Embracing Local Craft Beer on Vancouver Island. One of the joys of living on Vancouver Island is the abundance of local breweries that offer a variety of options to suit

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Recipe: Enjoy a French 77 cocktail

A petite twist on the classic French 75 – A lovely combination of gin, elderflower and bubbles. Elderflower Liqueur is not only sweet and floral but also incredibly delicious. Whether

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